2021 Ford F-150 XL

The Price You See Online Is the Price You Pay In Store.

Buying a vehicle should be exciting — not a negotiation over unexpected pricing. That’s why we created the Steele Standard Price Promise. Every vehicle is clearly and competitively priced upfront, so you can shop with confidence knowing the price you see online is the price you’ll see when you arrive at the dealership.

What the Steele Standard means for you:
Upfront, transparent pricing — know the vehicle price before you visit. No pricing surprises — we don’t change the advertised vehicle price when you walk through the door.
Market-based pricing — our inventory is regularly reviewed to keep our pricing competitive.
Less negotiating. More driving. — spend less time going back and forth and more time finding the right vehicle.
Backed by Steele Auto Group — buy with the confidence of one of Canada’s most trusted automotive groups.
See the Price. Love the Vehicle. Make It Yours.
That’s the Steele Standard Price Promise, a simpler, more transparent way to buy your next vehicle.